When TikTok and Instagram Reels launched, YouTube finally had direct competitors to threaten their market share.
Creators makes platforms like TikTok and YouTube successful, without them, there is no platform and no audience.
So our top brands EYstreem and Firelight partnered up with YouTube and Google to make high quality and original content for YouTube Shorts, to set it apart from it’s social media competitors.
Now, in Q1 of 2023, YouTube Shorts brings in 50 Billion Daily Views, up from just 30 Billion in Q1 of 2022.