NRMA Insurance employed professional Minecraft Builders to develop a Metaverse Minecraft Experience to engage the next generation on the importance of preparedness against natural disasters, though a world they know and love.

The game is free and accessible [Click Here] for all Australians and is designed to increase knowledge of actions that can be taken to protect wildlife, home and livelihoods against natural disasters such as bushfires, by drawing on real-world data.

But, in order to make natural disaster safety “Cool” and appealing to families and children; EYstreem, Firelight and their friends Lucie and Esther jumped into this game to go on unique adventures to save the city from bushfires in stories crafted by our genius team of writers.

Project Deliverables:
2x Full YouTube Videos

Estimated Reach: 2M+ Impressions