In the previous year, Nintendo partnered with LEGO to release an entirely new line of cutting-edge interactive and multiplayer augmented reality toy sets, featuring the beloved Super Mario Brother characters and world, which enabled kids to build their own Super Mario levels in real life, and share them with friends.

However, this new technology was not yet familiar to families, and they didn’t understand the value of these sets as opposed to standard LEGO sets.

EYstreem and Firelight are two key influencers that inspire and educate the interests and buying decisions of today’s families and children, making them Nintendo’s easy choice to build awareness and reach this market.

Project Deliverables:
1x YouTube Full-Video Integration
1x YouTube Integration (30s)
1x Instagram Story / TikTok
1x Instagram Post

Estimated Reach: 3M+ Impressions