Spawnpoint Media has been working on exciting and innovative campaigns with Microsoft since 2018.
Including video game launches, social media activations, and in-store events.
Minecraft: Legends Launch Event
To celebrate the launch of Microsoft’s latest video game release, Minecraft: Legends, Spawnpoint Media’s own EYstreem hosted an event at the Microsoft Experience Center, Sydney, where he signed posters, took photos and played Minecraft: Legends with excited fans to build hype and interest in the game release.
Project Deliverables:
– EYstreem attendance for 1 hour
– 1x Instagram Post with 3 Photos
– 3x Vertical Short/Story-Form Videos for Microsoft’s use on all Social Media. Initially posted on EYstreem’s Instagram Story (Below)
Estimated Reach: 2M+ Impressions
Minecraft: Dungeons Activation
To celebrate the launch of Microsoft’s latest video game release,
Minecraft: Dungeons, a mural was painted on the high visibility street-side of the popular Australian shopping center, Melbourne Central to build excitement and interest in the game release.
Project Deliverables:
1x Instagram Post
1x Instagram Story
1x TikTok
1x YouTube Short posted on the EYstreem channel.
Estimated Reach: 1M+ Impressions
Microsoft: EYstreem Event
To increase foot-traffic in the Microsoft Experience Center, Sydney, to bring interest and attention to new Microsoft products, SPM and Microsoft hosted an all-day EYstreem Appearance Event during the school holidays.
EYstreem took photos and played Minecraft with families throughout the day and hosted an engaging Q&A segment.
Project Deliverables:
1x Instagram Post
3x Instagram Stories
2x YouTube Video Integration
Estimated Reach: 3M+ Impressions
Minecraft: Live Broadcast
Each year, Microsoft holds an annual live-streamed event where they announce new features and updated being added to their game: Minecraft.
In 2021, EYstreem worked with Minecraft: Live to create an engaging segment highlighting the new tools Microsoft was added for creators on the Minecraft platform to encourage viewers to participate in Microsoft’s Minecraft creator ecosystem.
Estimated Reach: 12M+ Impressions
Minecraft: Earth Launch Party
To celebrate the launch of Microsoft’s latest video game release, Minecraft: Earth, Spawnpoint Media’s own EYstreem attended the launch party at the Microsoft Experience Center, Sydney, where he signed posters, took photos and played Minecraft with fans to build hype and interest in the game release.
Project Deliverable:
1x Instagram Post
3x Instagram Story
